The Complete Guide to Mid-Term Rental Investment
Capitalize on the growing market for furnished rentals serving traveling professionals
Mid-term rentals, typically spanning 1-6 months, represent a sweet spot between short-term vacation rentals and traditional long-term leases. This market primarily serves traveling healthcare professionals, business executives, project consultants, and others requiring temporary housing that feels like home.
Did You Know? According to industry data, furnished mid-term rentals typically command 30-50% higher rates than unfurnished long-term rentals while experiencing lower turnover than short-term vacation rentals.
Understanding Your Target Market
Primary Tenant Demographics
| Tenant Type | Average Stay | Key Requirements | Rental Source |
|---|---|---|---|
| Travel Nurses | 13 weeks | Hospital proximity, flexible dates | Healthcare staffing agencies |
| Corporate Executives | 3-6 months | High-end amenities, business facilities | Corporate housing programs |
| Project Consultants | 2-4 months | Good workspace, central location | Consulting firms |
| Relocating Professionals | 1-3 months | Flexible terms, storage space | Relocation companies |
Market Growth Drivers
-
Healthcare Staffing Trends
Growing demand for travel healthcare workers -
Remote Work Flexibility
Extended business travel patterns -
Project-Based Employment
Rise in consulting and contract work -
Corporate Relocation
Increasing workforce mobility
Strategic Location Selection
Healthcare Market Focus
Key Location Factors
Corporate Market Focus
Priority Locations
Property Setup and Furnishing
Essential Amenities
-
Work Space
- ✓ Dedicated desk/office area
- ✓ High-speed internet
- ✓ Good lighting
- ✓ Ergonomic chair
-
Kitchen
- ✓ Full cookware set
- ✓ Quality appliances
- ✓ Basic pantry items
- ✓ Coffee maker/kettle
Furnishing Standards
-
Living Area
- ✓ Comfortable seating
- ✓ Smart TV
- ✓ Quality lighting
- ✓ Storage solutions
-
Bedroom
- ✓ Quality mattress
- ✓ Ample storage
- ✓ Multiple sets of linens
- ✓ Blackout curtains
Technology Setup
-
Internet/Entertainment
- ✓ High-speed WiFi
- ✓ Smart TV services
- ✓ Streaming services
- ✓ Backup internet option
-
Security
- ✓ Smart locks
- ✓ Video doorbell
- ✓ Security system
- ✓ Remote monitoring
Financial Metrics
Monthly Premium
Over Unfurnished Rates30-50%
Target Occupancy
Annual Average85%+
Setup Costs
Furnishing & Equipment$15-25K
ROI Target
Annual Cash-on-Cash12-18%
Expense Considerations
-
Utilities & Services
All-inclusive pricing model -
Furniture Depreciation
3-5 year replacement cycle -
Professional Cleaning
Between-tenant turnovers -
Property Management
8-12% of gross rent
Revenue Optimization
-
Extended Stay Discounts
Tiered pricing for longer stays -
Corporate Contracts
Volume agreements with employers -
Healthcare Partnerships
Direct relationships with staffing agencies -
Flexible Gap Filling
Short-term rentals during vacancies
Marketing and Leasing Strategy
Marketing Channels
| Channel | Target Audience | Effectiveness | Cost |
|---|---|---|---|
| Healthcare Staffing Platforms | Travel nurses and medical staff | Very High | Medium |
| Corporate Housing Networks | Business executives | High | High |
| Relocation Companies | Relocating professionals | Medium | Low |
| Professional Websites | Independent contractors | Medium | Low |
Marketing Essentials
Property Management Considerations
Tenant Screening
- Employment verification
- Professional references
- Contract confirmation
- Credit/background checks
- Insurance requirements
Maintenance Protocol
- 24/7 support system
- Regular inspections
- Preventive maintenance
- Quick response times
- Quality vendor network
Technology Integration
- Property management software
- Smart home systems
- Digital lease management
- Online payment systems
- Maintenance tracking
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